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- It Ain’t Over Till It’s Over
- by KIM Hyun-jung / Jan 19, 2016
- Domestic Film’s Monthly Market Share in 2015
Local films went through the ups and downs in 2015. Thanks to Ode to My Father released on December 2014, which continued in the New Year, Korean films came out with 62.4% market share but soon started to decline. Its share for April bottomed out with 25.6%, then just 31.5% in May. Furthermore, outbreak of MERS reduced the number of audiences in May and June.Showing signs of recovery, local films pulled its share up to 47.9% in July from the slump in the first half of the year. It was thanks to Northern Limit Line while there was no particular box office hit movie besides Ode to My Father and Detective K : Secret of the Lost Island. Northern Limit Line became an indication of recovery drawing more than 6 million spectators.Since August, Korean films showed higher market share than the same period of last year. It recorded 68.2% which was higher than 47.9% for July by 20.3% when Assassination and Veteran released within two-week intervals in August. While The Throne succeeded Chuseok holiday, domestic films did well in September as well. Although its market share for October faltered for a moment, it climbed up again, showing 68.2% in November after Inside Men opened.In December, The Himalayas released. Because Inside Men hold a high rank in the chart and The Himalayas surpassed 5 million-viewer-point rapidly, domestic market share recorded 63.8% in December 2015 which is the nation’s best result amongst records for December.Though local box office started off badly and was getting dark during the first half of 2015, it began to rebound. That’s why people say it ain’t over till it’s over.
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